The Role of Relevance in Sponsored Search

  • Luca Aiello
  • ,
  • Ioannis Arapakis
  • ,
  • Ricardo Baeza Yates
  • ,
  • Xiao Bai
  • ,
  • Amin Mantrach

Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising

  • Mihajlo Grbovic
  • ,
  • Nemanja Djuric
  • ,
  • Vladan Radosavljevic
  • ,
  • Fabrizio Silvestri
  • ,
  • Ricardo Baeza-yates
  • ,
  • Andrew Feng
  • ,
  • Erik Ordentlich
  • ,
  • Lee Yang

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