Sachin serves as Director of advertising Sciences in Yahoo! Labs, Bangalore. Sachin holds a Ph.D. in ECE from Duke University; has held IBM fellowship for 2 years and is a senior member of IEEE. During his continuing stint as a researcher, Sachin has authored / co-authored more than 30 publications and has 7 granted patents (more than 20 filed). He has served as Program chair, Tutorial chair, Finance chair and Student paper chair in addition to numerous TPC memberships. Sachin was also co-editor of the Performance Evaluations journal published by Elsevier. Before Yahoo! labs, he managed a group in Motorola Labs, with the charter of creating novel mobile services for emerging markets. Before moving to India, in the years he lived in the US, he worked as a research scientist at Bell Labs and Avaya Labs on research problems in wireless networks and distributed systems along with performance and dependability evaluation.