Peiji Chen

Area: Yahoo! Advertising Sciences

Location: Yahoo! Labs Silicon Valley

Bio

Currently I'm managing the Guaranteed Display (GD) algorithm development and offline simulation experimentation framework with other Labs research scientists and production engineering teams. Prior to GD project, I was a data system architect and operation manager in Yahoo data system and search & marketplace. I built and managed a variety of Yahoo web analytics and decision-supporting systems, including data.yahoo.com, yahoo premium service data mart, A/B testing system for search and marketplace business unit, general reporting systems for link-level tracking, and SEO/SEM data reporting. During nearly 9 years' service in Yahoo!, I have amassed a wealth of management experience and technical skills. I'm a certified SCRUM master in the agile software development and has managed teams across functional groups over years. My hands-on skills are Perl, C/C++, PL/SQL, data dimensional modeling, basic GUI design, ASP/ASP.NET, PHP, Oracle and MySQL databases, etc. I enjoy solving all kinds of technical issues with team members together. Prior to Yahoo!, I graduated from University of Southern California (USC) with dual-degrees-Ph.D. in Aerospace engineering and MS in computer engineering. I also hold both BS and MS in mechanical engineering from the University of Science and Technology of China (USTC). In my free time, I enjoy practicing Kung Fu, hiking, golfing, reading, etc.