Anand Murugappan

Area: Yahoo! Advertising Sciences

Location: Yahoo! Labs Silicon Valley

Links:

Bio

Anand Murugappan's research at the Yahoo! Sponsored Search Science group focuses on improving sustainable search monetization through Information Retrieval and Data mining techniques. He specifically works in the fields of 'Geographical relevance of ads' and 'Click Modeling' (making sense of past user clicks to predict quality of ads). Anand holds a Masters degree in computer science from Georgia Institute of Technology. His masters research was in the field of Location Based Services with Dr. Ling Liu.