Xiao Bai

Research Scientist
Sunnyvale, California

Xiao Bai is a Research Scientist in the advertising science team. She is currently working on introducing query-ad relevance into ad matching and ranking for Yahoo sponsored search. Her research interests lie in Web search and advertising, distributed computing and social data mining. She has published in top-tier international conferences such as SIGIR, CIKM and KDD. Prior to joining Yahoo, she received her Ph.D. degree from INRIA France.

Advertising Science, Scalable Systems, Search

Publications

Deeply Supervised Model for Click-through Rate Prediction in Sponsored Search

ECML 2019 • Apr 3 2019

Understanding and leveraging the impact of response latency on user behaviour in web search

TOIS 2017 • Sep 1 2017

Deep Character-Level Click-Through Rate Prediction for Sponsored Search

SIGIR 2017 • Aug 7 2017

Exploiting Search History of Users for News Personalization

Information Sciences 2017 • Dec 30 2016

The Role of Relevance in Sponsored Search

CIKM 2016 • Oct 24 2016

Improved Caching Techniques for Large-scale Image Hosting Services

SIGIR 2016 • Jul 18 2016

Medusa: An Efficient Cloud Fault-tolerant MapReduce

CCGrid 2016 • May 16 2016

Unconscious Physiological Effects of Search Latency on Users and Their Click Behaviour

SIGIR 2015 • Aug 9 2015

Impact of Response Latency on User Behavior in Web Search

The 37th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'14) • Jul 7 2014

Improving the Efficiency of Multi-site Web Search Engines

The 7th ACM International Conference on Web Search and Data Mining (WSDM'14) • Feb 24 2014

Improving the Efficiency of Multi-site Web Search Engines

WSDM 2014 • Feb 24 2014

DynaSoRe: Efficient In-memory Store for Social Applications

Proceedings of the ACM/IFIP/USENIX 14th International Conference on Middleware (Middleware) • Dec 9 2013

Cache Refreshing for Online Social News Feeds

Proceedings of the 22nd ACM International Conference on Information and Knowledge Management (CIKM) • Nov 29 2013

Exploiting User Clicks for Automatic Seed Set Generation for Entity Matching

Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining (KDD’13) • Aug 11 2013

Online Result Cache Invalidation for Real-time Web Search

Proceedings of the 35th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR), Portland, USA • Dec 8 2012

Discovering URLs through User Feedback

Proceedings of the 20th ACM International Conference on Information and Knowledge Management (CIKM), Glasgow, Scotland, UK • Jan 1 2011

Collaborative Personalized Top-k Processing

ACM Transactions on Database Systems (TODS) • Jan 1 2011

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