Lance Riedel

Research Area: Computational Advertising
Location: Yahoo! Research Silicon Valley

Recent Publications, Projects and News

  • Match Game - Imagine reading an ESPN blog post about pro golfer Tiger Woods and seeing a short ad for the San Francisco Zoo displayed on the same page. Or imagine the horror of reading a lurid news item about a headless body found in a suitcase—and then seeing an advertisement for a leading luggage manufacturer. Not the best way to win friends and influence sponsors.