I am a Principal Research Scientist at Yahoo! Research in Santa Clara, CA. I work in the area of Media Experience Research, my area of interest being social media.

At the highest level, I am interested in thinking about the emerging digital media "ethnoscapes" (the fluid, shifting landscape of people and groups - passersby, tourists, immigrants, exiles) that make internet life.

Following previous work in Japan, the US and the UK, I increasingly take a centri-cultural approach - that is, being curious about the ways in which social technologies and social media are created, consumed, adopted and adapted in different (although sometimes overlapping) local and national cultures.

More concretely, my work continues threads that have been previously developed: mediated collaboration, mobile connectivity, transmedia technologies, digital archive and memory, and the development of emplaced media spaces. Most of these are elaborated in more detail in my written publications.